Silicon Alley Insider

The Apple Store Might Be Coming Soon To Sam's Club

Apple is in early discussions with Sam's Club to open retail locations inside of its stores, reports 9to5Mac.

Sam's Club already sells Apple's iPhones, iPods, and iPads, but the proposed arrangement would allow for a store-in-a-store situation.

Apple is already planning this same scenario under a partnership with Target.

There's a backup plan in the works in case the two companies decide not to team up -- Sam's Club may start carrying Apple computers as well as iOS devices.

No word on whether or not these arrangements could include Walmart, parent company of Sam's Club.

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How To Fix iPhone Auto Correct, The Bane Of Your Existence (AAPL)

Ever since the iPhone launched almost five years ago, we've been struggling with its auto correct feature.

Sometimes, it works great, figuring out what we mean as if by magic.

Other times it frustratingly won't let us type what we want, no matter how many times we try. It stinks. And we're not alone. You've probably seen Damn You Auto Correct, an entire site dedicated to the auto correct's failures.

So until Apple improves auto correct's vocabulary, what can you do?

Teach it new words.

It can get kind of tedious, but after a while your iPhone will have a full dictionary of words you like to use.

A caveat: Even with this method, auto correct can be a bit quirky. There are a handful of words in the iPhone's dictionary that it simply refuses to learn. Keep reading to see how it works.

This is one of the most annoying auto-corrects on the iPhone. Every time we try to type "Yo" the iPhone thinks we mean "To." Let's see if we can fix it.



Go to Settings.



Select "General."



See the rest of the story at Business Insider

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You Can Buy A New Computer For $35 Later This Month

The first set of Raspberry Pi computers will be available for $35 on February 20, reports Ars Technica.

The computer (pictured right) is a barebones device in every sense -- you'll have to supply your own monitor and Bluetooth keyboard and mouse, but after that you've got a feisty Linux-powered device with internals comparable to a smartphone.

Intrigued by the prospect of a $35 computer?

Head over to Raspberry Pi's FAQ page to learn more >

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Why Do You Pay For Cable? I Cut The Cord For A Week And It Wasn't A Total Disaster

Every year it feels like we hear the same story: This is when we'll finally be able to break away from cable or satellite companies and stream all the shows we want to watch when we want to watch them over the web instead.

Every year that doesn't happen.

Click here to see what happens when you cut the cord for a week >

Are we getting closer? Definitely. The most recent step forward is the new live TV integration from Boxee, the guys who put together the Boxee Box for streaming web content from services like Netflix to your TV.

Thanks to a software update and a $50 dongle that lets you attach an HD antenna to your Boxee Box, you can now pull in live network TV over the air for free. The advantage here is that you get to use Boxee's fancy interface and guide on top live TV. You won't have to fumble around with your TV's confusing settings.

Boxee is also using the dongle as a way to convince people to "cut the cord," or cancel their cable or satellite TV in favor of streaming stuff over the web. Cord cutters have the advantage of saving hundreds of dollars in cable bills a year while still getting most of the same programming online.

So I took Boxee up on their challenge and cut the cord for a week. Keep reading to see what happened and whether or not it was worth it.

First of all, how is Boxee able to get live TV?

Last month, Boxee released a new dongle that hooks up to an HD antenna and lets you pipe in live network TV from over the air. It may seem odd in this era of cable and satellite service, but network TV like NBC, ABC, CBS, and FOX all broadcast their shows over the airwaves for free.

The dongle plugs into the USB port on the back of your Boxee Box. Then, you screw in the HD antenna with a coaxial cable. (That's the same kind of rounded cord you plug your cable box in with.) A new free software update from Boxee automatically detects the antenna. Just enter your zip code and you'll get a listing of channels and the shows currently playing on them.



But $50 is a lot to ask for the dongle.

While Boxee's software update for live TV may be free, the dongle that lets you hook your box up to an HD antenna will cost you $50. That feels like a lot to ask on top of the $167 you already spent on the Boxee Box. As a comparison, you can get an Apple TV ($99) and an HD antenna ($20 or less) at a cheaper price than just the Boxee Box alone.

It's nice to be able to watch live TV via Boxee's interface, but it's not that difficult to switch your TV over to your HD antenna if you already have one. Fifty bucks sounds like a lot to save you the five seconds it takes to grab your remote and switch modes on your TV.



Boxee's live TV interface is an excellent alternative to the crappy one most TVs ship with.

Once you input your zip code, Boxee takes a few minutes to gather all the channel data in your area. Once the download is complete, you can access a nice menu that lays over the show on your screen. It's easy to quickly scan through what's playing and switch channels. There's no need to enter a channel number like you do on a traditional remote.



See the rest of the story at Business Insider

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Meg Whitman's Plan To Beat The iPad (HPQ)

If history is a good indication of the future, by the time HP sends its Windows 8 tablet into the world, Apple will have sold about $9.5 billion worth of iPads to businesses.

So HP plans to compete by aiming its Windows 8 tablets at corporate employees, said CEO Meg Whitman in a recent interview. The secret sauce to set it apart will be security.

Whitman has repeatedly confirmed HP's plans to bring out a Windows 8 tablet on x86 and she recently said to CRN that HP will likely release an ARM Windows 8 tablet, too, although the timing of that is unclear.

Then she explained HP's strategy:

"I think our sweet spot has to be around security. This whole security thing is a big worry, not just for big enterprises but also for medium enterprises and small and medium businesses. So if we can provide devices that consumers really want -- and by the way, employees are consumers, too -- and we can provide a tablet offering, then we have an opportunity to solve problems for the enterprise and small- and medium-business segments, with products that their employees like and are also secure in terms of protecting the enterprise's data."

But will this be too little too late? Apple is expected to sell $19 billion in Macs and iPads to enterprises in 2012, according to a research report by Forrester Research. If nothing stops the Apple train, in 2013 corporations will spend $28 billion on Apple computers and tablets. Apple's 2011 sales to enterprises landed at about $12 billion, split evenly between Macs and iPads, Forrester said. If that 50-50 split continues, in 2012 half of that $19 billion will be tablets.

Plus, 91% of professional people who own iPads are using it for work, a survey of 212 of them by IDG Connect found [Survey: PDF]. Three quarters of them bought it for themselves (though that also means that 25% were actually given their iPad as a work tool by their companies.) Only 17% say that they would consider buying a different tablet device next time.

Microsoft still hasn't formally announced a date when Windows 8 will be available. But the general thought is that it could appear in October, 2012, with plenty of new tablets for the holiday shopping season.

That gives Apple most of 2012 to get tablets into the hands of more corporate employees. So HP's more secure alternative had better be pretty special.

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Andrew Ross Sorkin Tries (And Fails) To Poke Some Holes In Facebook's 'Active Users' Stats

New York Times columnist Andrew Ross Sorkin is trying to whip up some hysteria around the relatively straight laced IPO filing from Facebook this morning.

The gist of his column: Facebook says it has 845 million monthly active users, but "active users" doesn't necessarily mean a user is coming to Facebook.com.

Sorkin explains:

Facebook counts as “active” users who go to its Web site or its mobile site. But it also counts an entire other category of people who don’t click on facebook.com as “active users.” According to the company, a user is considered active if he or she “took an action to share content or activity with his or her Facebook friends or connections via a third-party Web site that is integrated with Facebook.”

And this is supposedly a problem because:

“Think of what this means in terms of monetizing their ‘daily users,’ ” Barry Ritholtz, the chief executive and director for equity research for Fusion IQ, wrote on his blog. “If they click a ‘like’ button but do not go to Facebook that day, they cannot be marketed to, they do not see any advertising, they cannot be sold any goods or services. All they did was take advantage of FB’s extensive infrastructure to tell their FB friends (who may or may not see what they did) that they liked something online. Period.”

But, maybe it's not a problem? Later on, Sorkin debunks himself and Ritholtz:

In fact, Facebook’s “Like” button on third-party sites or through “Facebook Connect” — its platform allowing users of other Web sites to sign in through Facebook and share information — is valuable, even if it isn’t easily monetized.

All of those “Likes” help Facebook create a treasure trove of data that should make its ability to target advertising to its users all the more valuable. (Of course, some people will be unnerved by how much Facebook knows about them.)

To recap: Facebook's active users aren't visiting the site everyday, so there's no way Facebook can monetize them. Except, actually, it's still capturing super valuable data that will be monetized down the road.

For a thorough takedown of Sorkin, check out Eric Eldon at TechCrunch >

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How Three Entrepreneurs (And One Huge Company) Built Empires On Social Commerce

It's hard to predict how your company will grow when social channels are involved.

That's what a bunch of the hottest entrepreneurs in social commerce learned while running their companies. They all used social channels — like social media and blogs — to grow their companies.

Three top entrepreneurs — and one executive from Walmart — joined Business Insider at the Social Commerce Summit in New York.

Here's what they had to say:

Katia Beachamp, co-founder of Birchbox:

  • We had a list of bloggers we intended to reach out to, that's really what kicked things off. When we sent out the first few boxes, it just went crazy. It was totally organic growth.
  • Facebook has been incredibly powerful, but YouTube was eye-opening. Birchbox creates its own content — people were creating videos and showing what a Birchbox was. It's an authentic conversation about product.
  • Pinterest, my goodness, shocks us. I wouldn't say it's taking over, but it's getting more and more traction. It's a beautiful, the audience is really responsive. They're seeking a beautiful experience, but they're in the mindset of shopping.

Chris Bolte, VP of Demand Generation:

  • We could see where products where spiking — in regions and states, whether there was negative or positive sentiment. Then we can tweak supply to those stores, relay that to managers and it closes the curve with supply and demand.
  • We're searching for the next great product with the Get Off The Shelf product. We allow anyone to submit a product and a video of the product, and the users vote on that. We engage small businesses to get products into our pipeline and give our consumers a vote in what we should be carrying. It's really been on fire lately.

Brian Lee, co-founder of ShoeDazzle:

  • We wanted to focus on getting Kim Kardashian, specifically. When we first started with her, her tweets would have a lot of traction, but after a few dozen tweets, we already acquired almost all her fans.
  • Every month or two we have a new celebrity come in and design our shoe for us. We get a new celebrity to design a shoe and get all her fans to come join.
  • For us it was absolutely Facebook, no question. We were hovering around 250,000 fans until we really integrated Facebook. Once we allowed women to connect with us, we gave them access to their own online showrooms but any other customers.

Jason Ross, co-founder of Jackthreads:

  • Any time Thrillist wrote about our brand, their readers were signing up for our site. They created a trusted editorial voice for their audience. We joined forces with them in 2010.
  • Facebook and Twitter have been the key ways we engage with users. Pinterest is something we're really taking interest in due to the traction in web traction. We use it to have an open dialogue with our customers.

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Here's How To Actually Make Money Using Social Media

Everyone loves to tout Facebook and other social media sites as huge sources for traffic.

But how do you actually convert that to revenue?

We sat down with a bunch of startups and companies that are using social media to generate new sources of revenue at the Social Commerce Summit in New York. Here's what they had to say:

Tim Mahlma, Chief Revenue Officer of Klout:

  • You have to engage with your audience with something that's authentic. With Klout, we aren't telling people to speak on behalf of these brands, they already are. Our code of conduct stipulates that the reason you have a relationship with a brand is simply because of who they are. 
  • It's genuine and it's trusted and it is authentic — we're just introducing people from every day life. Maybe we don't know who she is, but within her circles, she has massive influence. She can spread that message, and it's authentic. It engages new customers that you wouldn't get your hands on without her.

Kip Levin, EVP of eCommerce at Ticketmaster:

  • We aren't just going after the advertising, we want our users to share. Now, after you purchase, you can share your seat location. Your friends can come into the events page and actually see where you're sitting. We'll scan recommendations from Spotify and plug that in. Every time someone shares something, it's worth $6.
  • Our relationship with Facebook was really driven by what we were already doing, they proactively reached out to us. Facebook has teams dedicated to working with brands and e-commerce sites. They've been adaptable and really easy to work with. Twitter and LinkedIn, too.

Allyson Hugley, EVP of measurement and analytics for Weber Shandwick:

  • You have to play on natural habits — bragging rights, where you are. It's understanding what your audience is doing. They are more likely to share if it's based on a natural habit.
  • You basically want to look at the success of the community management. You have to continually grow a community and continue to build content for that community. You have to deliver on basic goals and objectives. If you can't create content people are going to like, then you're going to compromise that brand.

Dave Thomas, director of community and social strategy for Radian6:

  • Ideally, you already understand what your business and your goals are. If you establish those goals in advance before you start any campaign, that'll give you a leg up. Tie them to your existing goals.
  • Every part of your business will have its own definition of return-on-investment (ROI). Your sales team will want to close sales, your marketing team will want to drive ROI. Social media ROI means different things for different departments.
  • Break those goals down to campaigns. You can do that by making your campaigns trackable. Set up a landing page, for example, and drive all that traffic to that landing page. 
  • You need to understand ROI is a formula, you aren't going to be able to truly calculate that ROI unless you have all the elements of that data. It's gain minus cost divided by cost.
  • Google+ doesn't have nearly the penetration of Facebook, but Google is starting to index more in search. If you're active on Google+, you're more likely to get indexed in search.

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THE GOOGLE INVESTOR: What's With All The Secret Projects? (GOOG)

The Google Investor is a daily report from SAI. Sign up here to receive it by email


GOOG Down With Markets
Stocks opened down, but are fighting back, as talks to secure a new bailout for Greece to avoid default continue as well as talks of an exit from the Eurozone. Shares of GOOG are off with the rest of tech. Investors continue to look for Android momentum in the smartphone and tablet markets worldwide; Motorola acquisition approval and integration; regaining ground in China; resurgence of Google TV and continued growth of YouTube; expansion of social network Google+; and progress in other newer initiatives (location-based services, mapping, gaming, daily deals, Google Wallet, Google Music, etc.). The stock trades at approximately 11.9x Enterprise Value / EBIT.

Google Steals Apple's Quality Control Guy For Secret Project (VentureBeat)
Simon Prakash, Apple's former senior director of product integrity, has just been hired by Google to begin work on a "secret project", details of which are currently unknown. Prakash spent 8 years with Apple, his last role overseeing product quality control across the company's product lines. According to LinkedIn, Prakash was the director of engineering design validation at Cielo Communications and a reliability and FA manager at 3Com before joining Apple. Both Google and Apple are being investigated by the Justice Department for allegedly creating a "no poaching" agreement, so the timing of the hire may not be coincidental.

HUD Glasses Are Coming Soon (9To5Google)
Google's secret lab has reportedly been hard at work developing glasses with a built-in heads-up display (HUD) on one lens. The glasses will be equipped with “hardware near the equivalent of a generation-old Android smartphone,” which means we’ll likely see a 1GHz processor and internal storage. The glasses will also be capable of voice input and output and will be able to capture photos using a front-facing camera. A user may even be able to navigate through menu items with the tilt of the head. The pilot program for Google’s HUD glasses is expected to launch soon. Weird.

Google Working On Secret Project, Testing In Employee Homes (Mashable)
No one is sure what Google has up its sleeve, but the company applied for a Federal Communications Commission experimental license to test an unnamed prototype entertainment device in its employees’ homes. The device will connect to home electronics through wireless Internet and Bluetooth. Google says the device is still in early stages of development and will be modified after reviewing test results. It could be related to Android@Home, Google’s technology to control light switches, alarm clocks and other home appliances through Android devices, or even related to the HUD glasses (above).

Google Calling All Developers For Google+ (VentureBeat)
Google is making a bid for third-party developer interest. According to Google+ developer-relations team lead by Chris Chabot, the new page will be an office-hours-style hangouts and best practices for using the +Platform APIs. So far, the platform consists of read-only APIs and tools for creating user badges. As many developers commented on the Google+ developers page, write APIs — including Twitter and Facebook cross-posting features — are one of the more eagerly anticipated roll-outs yet to come from the Google+.

Google Rolling Out Next Phase Of Residential Broadband Network (Android and Me)
Google’s plans to launch a one-gigabit-per-second residential broadband network has been in the works for nearly two years now. After extensive testing, picking a city and cutting through miles of red tape, Google is finally ready to enter the next phase of development; laying the thousands of miles of cable needed to run their fiber broadband Internet in Kansas City. Once the fiber is set up and the infrastructure is ready to go, Google will begin to bring the service to homes across Kansas City. No specific timeline has been given.

Smartphone Shipments Up Over 60% In 2011 (IDC)
The record sales managed by both Apple and Samsung during the holiday quarter sent smartphone market growth soaring in late 2011. According to IDC, smartphone shipments grew 54.7% in the fourth quarter driven by Apple’s iPhone 4S and Samsung’s Galaxy S II (Android) handsets. Units shipped totaled 157.8 million during the quarter while full-year shipments totaled 491.4 million units, up 61.3% over the prior year.

Online Spending Increased 13% Last Year (MediaPost)
For the entire fourth quarter, online retail spending reached $49.7 billion, up 14% year-over-year, according to comScore. That growth rate represented the ninth consecutive quarter of positive year-over-year growth, not to mention the fifth consecutive quarter of double-digit growth rates. For the entire 2011 year, U.S. retail e-commerce spending reached a record $161.5 billion, a 13% increase from 2010. Good news for Google.

For The First Time Ever, Smartphones Outsold PCs Last Quarter (Canalys)
Quarterly smartphone sales outpaced PC sales in the fourth quarter of 2011. In fact, it wasn't even close. Mobile market research firm Canalys estimated that 158.5 million smartphones were sold in the last quarter, compared with 120.2 million personal computers (including tablets).

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Apple Has Declared War On Developers Who Cheat Their App's Ratings (AAPL)

Now that there are more than a 500,000 apps available in the Apple app store, and companies are spending tens of thousands of dollars to advertise apps, transparency around sales and quality is important.

As such, Apple has issued strong warnings against using download bots or similar methods for inflating reviews and downloads, paidContent reports.

These bots can be programmed to download a certain app over and over again to boost numbers. They can also log in to the App Store and post favorable reviews.

Apple has pledged to strip developers of their Apple Developer Program membership if their apps' rankings or reviews are manipulated, even if developers aren't personally engaged in the manipulation themselves.

That means that developers need to be careful they don't accidentally hire promoters who might help through illegal means.

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Dwolla Raises $5 Million From Union Square Ventures To Continue Building Its (Nearly) Fee-Free Payment Network

Credit card fees really add up.  Ben Milne's business was losing $55,000 per year to them, so he created Dwolla to side step the charges altogether.

Dwolla is a 17-person startup that is creating a nearly fee-free payment network.  Credit cards and PayPal charge merchants between 3 and 5% for most transactions. Dwolla charges a flat fee of $0.25. Transactions less than $10 are free.

The startup just raised a $5 million Series B round of financing to keep pounding the pavement. The round was led by Union Square Ventures; partner Albert Wenger is joining the board. Village Ventures, Thrive Capital, Paige Craig and Marc Ecko also participated.

Dwolla has grown its network to 80,000 account holders who are moving millions of dollars per day. "Since we passed over the $1 million per day mark, we've been focused on getting to $3 million per day; we haven't gotten there quite yet," says Milne.

With numbers like that, Dwolla could have raised much more than $5 million. In fact, Milne had to keep a spreadsheet of 700 names to manage all the inbound investor interest. But Milne kept his wits about him.

"We knew exactly how much we wanted to raise and had an idea of who we wanted to raise it from," says Milne. The fundraising process took 4-6 months to complete.  "We wanted a partner to help us in the financial space -- that's Village Ventures.  We wanted someone to help us with APIs  -- that's USV.  We wanted someone for marketing and growth and that's Thrive, and we wanted a couple of people we could completely trust, and that's Paige and Marc."

"The investment is all about getting the product out nationally," says Milne. "Union Square Ventures can help build the brand and build the beginning of something we think will be really, really badass," says Milne.

Village Ventures is also an investor in Simple, a buzzy new take on payments, which aligns well with Dwolla.

Josh Kushner of Thrive also impressed Milne. "Josh came out and spent time in our office.  I was surprised how quickly he understood the big picture and started providing tons of value," says Milne.  "He spent his winter holiday talking to me on the phone."

A lot of Milne's focus moving forward will be to educate users and merchants about Dwolla. "A lot of people think, 'Where the hell do I use it?' Our message will continue to get defined," says Milne.  Part of that means building APIs so more people can implement Dwolla and understand how its process works. 

The API-focus is part of a broader mobile focus too.  "Mobile is important because people are going to transition away from using physical cards to make payments.  We want to make sure, with our payment network, having a phone is useful."

Milne says his staff is moving across the street to a bigger office in Iowa where it plans to stay.

"The office is a little higher up than the last one and it has a better view -- we wanted to make sure our staff knew we were moving on up!" says Milne. "We will definitely be staying in Iowa and we picked investors who support where we're from."

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Two Of New York's Hottest Entrepreneurs Explain Why Doing Social Good Is Actually Great For Your Business

It turns out being a philanthropist is actually great for your business.

That's what the co-founders of SoJo Studios and Warby Parker found when they started running their business.

Here's how each one works: Warby Parker sells cheaper eye wear and provides a pair to someone in need. SoJo studios, the company that makes the WeTopia game, gives away a lot of its profit to social charities.

The results are impressive. Warby Parker met its first yearly sales goal in around three weeks. WeTopia now has more than 400,000 players.

Here's why the companies were so successful, according to the founders:

Neil Blumenthal, co-founder of Warby Parker:

  • We find that 50 percent of the people coming to our site come from word of mouth, and because we do good, we feel like that's a big part of generating that buzz.

Lincoln Brown, co-founder of SoJo Studios:

  • We have around 450,000 players — around 2.5 percent of them pay for goods in the game. We give around 50 percent of our profits — but no less than 20 percent of our revenue — to social good. It turns social games from a guilty pleasure into something gamers feel good about playing.
  • When I started the company I was not opposed to it being a not-for-profit company. Then I saw how expensive it would be to run the company, so we had to show the integration of cause done well moved the key metrics. We got retention and virality out of it and can move from 2.5 percent of the player base paying for goods in the game to 3.2 percent.

Carol Cone, global vice chairman of Edelman Business & Social Purpose, also had this to say:

  • Young people are looking for companies that provide a lot of social good. That's letting companies like Warby Parker and SoJo Studios tap into a huge customer base that connects on a very personal level.

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Google Just Launched Chrome For Android Phones (GOOG)

Google just released a beta version of its popular Chrome browser for Android phones and tablet.

Chrome for Android lets you log in with your Google account and sync your bookmarks, open tabs, browsing history, etc. to your mobile device.

Unfortunately, Chrome is only available for people using the latest version of Android called Ice Cream Sandwich. Right now, Ice Cream Sandwich is only on a few devices. Unless you own a Galaxy Nexus, Nexus S, or Asus Transformer Prime, you probably won't be able to try Chrome right now.

You can download Chrome for free in the Android Market.

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The Artist Who Graffitied Facebook Says He Might Be Worth $500 Million (FB)

Facebook graffiti artist David Choe gave an interview to Howard Stern today, and Jim Romenesko has a transcript.

In the interview, he tells Stern that he could be worth as much as $500 million from his holdings in Facebook, though he was cagey about saying exactly how much stock he owns.

He also talks about how much he loves Mark Zuckerberg, and says he asked for $60,000 in stock back in 2005, when he first started painting inside Facebook.

And despite the amount he's earning from Facebook, he said he "hates everything about" social networking.

Here's video of Choe painting a wall with Zuck at Facebook HQ:

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Walmart Exec On The Simple Reason Why Brick-And-Mortar Retail Stores Aren't Dead

Chris Bolte, VP and General Manager at Walmart Labs, let us know exactly why brick-and-mortar retail stores aren't yet a thing of the past here at Business Insider's Social Commerce Summit.

It boils down to one thing. When people want to buy something, it doesn't matter how retailers get it to them -- they just want to be able to find it, and get it fast.

"Customers are really not looking for different experience by channel," says Bolte. "They're more like, we want, what we want, when we want it."

That's how Walmart can have more than 9000 stores and continue to grow.

"We're seeing more and more customers coming through these stores every day," says Bolte. "Broadly, if you look at the Walmart online business compared to offline, certainly the offline is much, much larger."

But, says Bolte, the offline is growing much faster.

If customers could get what they want more reliably, cheaper and faster all the time on one of the channels, it would certainly win. 

For now, there's room in the world for both channels, because there are still significant benefits provided by each. As long as people can get what they want, when they want it, they'll be happy, and Walmart's stores will still be there along with Walmart.com.

Check out all our coverage of Business Insider's Social Commerce Summit 2012 >

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9 Reasons Your Current Resume Will Never Get You A Job At Apple Or Google

Gayle Laakman McDowell wrote a book, The Google Resume, about how to land a job at the companies and what makes candidates stand out.

She worked at four of today's biggest tech companies, Amazon, Apple, Google and Microsoft.

Some of the rumored tricks, like having a perfect GPA, are mostly hot air, says McDowell. Others, like attending an elite university, do determine how attractive candidates are to the Google and Apple.

Here are some common missteps people make when applying to the tech giants, particularly when they're young and just starting out.

These could be the difference between an interview and a non response.

You didn't go to an elite college.

Yes, where you went to school does matter to the tech giants. Of course there are exceptions, but McDowell says an Ivy League or other top university will get you noticed.

If you went to a lesser-known college, she suggests searching the alumni database, networking, or asking professors for helping finding another way in.



You were a waitress instead of an intern when you were 19.

Most students who want to graduate with jobs know they need to get a relevant internship while they're in school. 

But freshman year? McDowell says that's the time to start.

"Your path to getting your dream internship junior year starts freshman year, or even before," says McDowell. 

"Some students lift boxes at the university mail room during the year and bus tables during the summer; others go do something a little more...'interesting.'  I don't think I need to tell you which role will help you more."

McDowell's first job was doing web development the summer before she started college. She encourages Google hopefuls to find similar work experience, whether it's working for a relevant professor or calling a startup interning for free.



You majored in liberal arts.

Sure, it sounded fun to be an art history major when you were in college. But don't pick a major like that if you want to work for Google or Apple, says McDowell.

"This is where I'm supposed to say, 'It doesn't matter what you major in, as long as you find something you love!' But I'm an honest person and I have to tell you: it does matter."

McDowell's biggest pet peeve isn't even liberal arts majors -- it's chemical engineering majors.  "Until Google starts its own chemistry lab (and I'm not holding my breath), a chemical engineering degree alone probably won't be your ticket into the company," she writes.

She encourages students to pick majors that are directly relevant to Google or Apple. Finance, accounting, marketing or computer science majors have the best shot of being noticed by a tech recruiter. At the very least, minor in one of those fields.



See the rest of the story at Business Insider

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Pinterest's API Is Coming Soon, And VCs Are Super Excited

Digital pinboard Pinterest is going to be releasing an API very soon, and VCs are champing at the bit to invest in startups who will build on top of it.

Later today, I'm hosting a panel on investing in social commerce at our Social Commerce Summit with four venture capitalists. As prep for the panel I spoke with the VCs, and one of the biggest takeaways was the excitement around Pinterest.

Why are they excited about Pinterest? Because it has developed into a site where people are aggregating products they like. And it's driving real traffic to retail sites. However, Pinterest hasn't been able capitalize on that interest.

When the API is available, Adam Ludwin at RRE, says he's interested in entrepreneurs who can build on top of the platform, who can "close the loop" and figure out a way to monetize the interest around products on Pinterest. He's interested in startups that will provide tools to facilitate transactions on and through Pinterest.

Brian O'Malley at Battery Ventures compares Pinterest today to Facebook in 2006. It's less crowded today than it will be in the next five years, which means it's more focused and defined, and there's more room for startups to build interesting applications for Pinterest.

We'll have more on Pinterest and what VCs are looking for in the social commerce world this afternoon at the conference.

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New York Observer Publisher Jared Kushner Might Buy The Dodgers

Jared Kushner — owner and publisher of the New York Observer, son-in-law of Donald Trump — is in the running to buy the Los Angeles Dodgers, the Los Angeles Times reports.

If his bid went through, he would become the youngest owner in the MLB.

In addition to his newspaper business, Kushner is from a family of real-estate magnates. They own the most expensive office building ever purchased, 666 Fifth Avenue.

As a New York-based businessman, might he have even greater plans for the team? NYO editor Elizabeth Spiers already tweeted, "If Jared buys the Dodgers, I'm gonna lobby to move 'em back to Brooklyn."

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In One Week You'll Be Able To Get Your Hands On Nokia's Beautiful Lumia 800 Smartphone (NOK, MSFT)

Nokia's beautiful (but until now, Europe-bound) Lumia 800 smartphone is set to launch on Feb. 14 in the U.S. as part of a $899.99 Valentine's Day bundle, The Verge reports.

The bundle will be sold at Microsoft's handful of retail stores, and includes Nokia's Play 360 wireless speaker box as well as Nokia's Purity HD pair of headphones.

The outrageous price pinned on the bundle is because the phone comes "unlocked," meaning that it's not tied to a two-year contact on any carrier in the U.S.

This means you'll have to pop in a SIM card if you're on AT&T or T-Mobile. Verizon and Sprint users are out of luck.

If you are on AT&T, you'll almost certainly want to skip the Lumia 800. The Lumia 900 launch is just weeks away, and that phone features a bigger screen, 4G LTE data, and might only cost you $100.

Don't Miss: EXCLUSIVE: How Nokia Built The Phone That Will Save Windows Phone

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THE MICROSOFT INVESTOR: Pre-Orders For The Nokia Lumia 900 Have Begun (MSFT)

The Microsoft Investor is a daily report from SAI. Sign up here to receive it by email.


MSFT Off With Market
Stocks opened down, but are fighting back, as talks to secure a new bailout for Greece to avoid default continue as well as talks of an exit from the Eurozone. Shares of MSFT are off with the rest of tech. Upcoming catalysts include Windows 8, Windows Server 8, Office 15 and Windows Phone 8; expansion in the smartphone market with primary hardware partner Nokia; strides in cloud computing; profitability in the online business, including integration of Skype; and continued evolution of Kinect and next generation Xbox. The stock currently trades at 8.1x Enterprise Value / TTM Free Cash Flow.

Apple's iPhone Business Is Bigger Than Microsoft, And More Profitable (Business Insider)
Henry Blodget at Business Insider highlights a remarkable fact that tech writer MG Siegler noted: Apple's iPhone business alone is now bigger than Microsoft. Not Windows. Not Office. Microsoft.Think about that. The iPhone did not exist five years ago. And now it's bigger than a company that, 15 years ago, was dragged into court and threatened with forcible break-up because it had amassed an unassailable and unthinkably profitable monopoly. The iPhone is also considerably more profitable than Microsoft.

Microsoft Looses Windows Phone Development Director To Kindle (ZDNet)
Microsoft's senior director of Windows Phone development Brandon Watson has left to work on Amazon's Kindle platform. There he will be in charge of the product development roadmap for Kindle apps across all first- and third-party platforms worldwide, including the Windows Phone app and the Windows 8 app. “The rumors are true,” Watson wrote in a Twitter posting. “The team is in great hands. I’ll miss working on #wpdev. I will the community, but won’t be a stranger.” There has been no replacement named yet at Microsoft.

Pre-Orders For The Nokia Lumia 900 Have Begun (InformationWeek)
Microsoft has begun taking orders for a flagship Windows Phone it hopes will give its mobile franchise a much needed lift. The Nokia Lumia 900, which features dual cameras in an ultra-slim case, can be pre-ordered for $25 at Microsoft's brick-and-mortar stores around the country. The company has not officially announced a release date for the device, but there's widespread speculation that the phone will ship on March 18.

Windows 8 Will Be At The Heart Of Next Windows Phone (Business Insider)
An internal Microsoft video leaked to PocketNow.com, offering many new details about the next version of Windows Phone. The "Windows Phone 8" (also codenamed "Apollo") will share many of the same components of Windows 8, allowing developers to reuse a lot of their code between platforms. The kernel and networking stack were named as two areas of overlap. This makes sense; there's no business reason to maintain a separate platform for smartphones.

Smartphone Shipments Up Over 60% In 2011 (IDC)
The record sales managed by both Apple and Samsung during the holiday quarter sent smartphone market growth soaring in late 2011. According to IDC, smartphone shipments grew 54.7% in the fourth quarter driven by Apple’s iPhone 4S and Samsung’s Galaxy S II (Android) handsets. Units shipped totaled 157.8 million during the quarter while full-year shipments totaled 491.4 million units, up 61.3% over the prior year. Nokia and Microsoft better get in the game fast this year. They only place they can go is up.

For The First Time Ever, Smartphones Outsold PCs Last Quarter (Canalys)
Quarterly smartphone sales outpaced PC sales in the fourth quarter of 2011. In fact, it wasn't even close. Mobile market research firm Canalys estimated that 158.5 million smartphones were sold in the last quarter, compared with 120.2 million personal computers (including tablets). You'd better hurry Microsoft. This spells trouble with basically zero presence in tablets and smartphones.

Online Spending Increased 13% Last Year (MediaPost)
For the entire fourth quarter, online retail spending reached $49.7 billion, up 14% year-over-year, according to comScore. That growth rate represented the ninth consecutive quarter of positive year-over-year growth, not to mention the fifth consecutive quarter of double-digit growth rates. For the entire 2011 year, U.S. retail e-commerce spending reached a record $161.5 billion, a 13% increase from 2010. Good news for Bing.

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